บทสัมภาษณ์ผู้ก่อตั้งศรีแสงดาว

In the old days during harvest time, rice farmers would hire drivers to deliver their rice to the market. This led to a shady system known as “Braking cost”. The drivers would make a deal with some of the rice mills to earn kickbacks in exchange for “overlooking” the weight or humidity of the rice deliveries. But when the Department of Internal Trade appointed Srisangdao as a central rice market, the “Braking cost” system disappeared, as the rice market had to be above- board. Rice mills had to buy rice at a fair price, using accurate scales. Srisangdao has strictly implemented this system ever since we became the central rice market until we set up a rice mill.

Rice farmers also had to be honest, using pure Thai Hom Mali Rice seeds for cultivation, and selling their harvest without mixing in other rice varieties. Srisangdao Rice buys Thai Hom Mali Rice only from farmers in the Thung Kula Rong-Hai region. After quality inspection to ensure it meets international standards, we offer high prices according to the quality and true weight. The rice is then milled through a special process, then delivered to the consumer.

Srisangdao upholds the manifesto transmitted through the generations: “We shall buy rice from farmers in a spirit of honesty and sincerity.” Furthermore, the rice mill has to ensure that the well-being of rice farmers is improved. That was the origin of the Srisangdao Direct Seeding (Na Yot) Village Project that aimed to share know-how on innovative rice cultivation techniques known as the na yot (direct seeding) method that would restore the farmers’ dignity and self-reliance, in the belief that if farmers survive, rice mills will also survive. Our rice mill has received the trust of the rice farmers because of the belief in mutual benefits, therefore “honesty and sincerity” has always been the standpoint of Srisangdao Rice even till today.